The Lady J78 Cosmetics brand is founded on the principles of forming a relationship with Ladies from New Zealand and across the globe through first understanding our relationship with ourselves. We created our skincare and make-up line to encourage ladies to form routines and habits which elevates their SELFCARE lifestyles on a daily basis.

Lady J78 the brand is a personalised brand of the Chief Executive and Founder, and came about through her self-discovery journey through wanting a lifestyle of health and well-being.

After suffering for several years from eating disorders and self-esteem issues, Lady.J found a new side to herself during the health journey which caused her to be interested in make up and skincare. This was part of her feel-good journey of self, and through that, she wanted others to feel it too!

To feel good! She had 3 significant Ladies in her life who continued to support and believe in her throughout her journey, and they now form what is known as the company's Executive board.

So not only is our brand personalised, it is also founded by females for females! Yes Ladies, we know how important and how powerful it is to be a lady and be backed by other ladies, or as we also say, Angel, Goddess,Empress, Divas, Boss Bitch, Queen, & More!

Welcome to our squad, we are here to encourage, support and love you just as you are! To help you find yourself, and to love the very you that you want to become! The best version of you!